About Destination Harrogate

Destination Harrogate, is the region’s destination management organisation (DMO) and together with industry partners, the DMO showcases the Harrogate district to attract visitors, events and investment to create a strong local economy for businesses and residents.

Destination Harrogate’s activities harness the district’s unique qualities to attract visitors, events, investment and drive sustainable economic growth for the district.  Working with people who have a shared passion and stake in the prosperity of this special place, they have big ambitions for the Harrogate district.

The seven different destinations in the Harrogate district (Boroughbridge, Harrogate, Knaresborough, Masham, Nidderdale AONB, Pateley Bridge and the city of Ripon) have resonance and a reputation for quality and aspiration. It is a district of distinctiveness, alive with opportunities. Destination Harrogate leverages the wealth of assets and attractions, history and heritage, events and landscapes, business opportunities, and city connections to position the district as an exceptional place to visit, meet and invest.

Destination Harrogate was established in 2021 and is a division of Harrogate Borough Council. The core brands underneath Destination Harrogate include Visit Harrogate, Events Harrogate, and Invest Harrogate.

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