PROMOTING YORKSHIRE TO THE WORLD

CAMPAIGN TOOLKIT

This toolkit offers a ‘ready-to-use’ suite of assets and tools including images, videos, brand guidelines and more so you can join us  in promoting Yorkshire to the world.

We encourage you to explore the toolkit to create your own marketing campaign and leverage the assets across all markets.

Campaign Message

It’s quite simple. We want to show the world what Yorkshire  has to offer to visitors, students, investors and those considering making our county their home. 

We want to build Yorkshire’s global reputation as a ground-breaking and progressive world-class hub and we want everyone to get involved in sharing this campaign.

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Campaign images

Select from a curated range of images to supplement your own marketing collateral, presentations, social or website. All the images in this folder are free for you to use. 

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trailer, clips + other videos

Share the trailer, clips and campaign film. We’ve created some content bespoke to each region in Yorkshire. These are available for you to download and use on your own channels to help promote your part of Yorkshire.

Download

LOGO + BRAND GUIDELINES

We have created this campaign badge to give visual connection and consistency across all parts of the campaign – and we encourage all Yorkshire businesses to use it. Use the badge across your digital content, event and marketing collateral.

Download

Social tiles (ready to share)

If you’re looking to leverage the campaign via social, you can use our social media tiles to amplify the campaign and its messaging through your channels. We have a selection of tiles for you to choose from. Simply download the ones that support your brand, add your copy and post on your owned channels using #ProjectYorkshire

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Social tiles (templates)

Use the social tile template to create your own social post to leverage the Project Yorkshire campaign and messaging. The template is created in InDesign and is set up ready to populate with your chosen image, headline, logo and brand colours. Remember to include #ProjectYorkshire and we’ll look to repost on our channels.

Download

Digital adverts

These templates allow partner brands and Yorkshire businesses to add in their own logo, and your own message. You can select from the sunset image option, or the gradient option.

Download

Press releases

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Media Centre